GLOBAL CHILD ROAD SAFETY PROGRAM
About Child Road Safety:
Lack of road safety creates disasters claiming millions of lives across the globe.
Education programmes targeting children and young adults contribute to reducing the number of people affected by road crashes by sustainably influencing knowledge, attitudes, and behaviours. NBI organises “VIA – Global Road Safety Education for the Next Generation”, developed by the Global Road Safety Partnership, an NGO hosted by the International Federation of Red Cross and Red Crescent Societies, which focuses on school children for this project.
The Project is supported by United Way India & Total Energies Foundation. The program is held in collaboration with Government, aided and private schools, Dept. of Education, Dept. of Transport, RTOs and Traffic Management Corporation, and Traffic police.
The VIA program is a simple, accessible, and cost-effective program designed to help children and adolescents. It helps them think, learn, and act on key road safety messages in all its dimensions, like best practices, behavior, skills, rules, infrastructure, etc. This helps them harness road safety and improve the quality of their lives at multiple levels, like personal, school, street, and neighborhood in terms of best practices, actions, and initiatives.
Implementation from 2019 to 2024
Impact number:
Overall Project impact
College
RTO
NGO
Total
2398
2398
1469
7344 Benificiaries
58 Sessions
87 Sessions
31 Sessions
176 Sessions
PUBLIC ROAD SAFETY PROGRAM
Introduction about the program:
Road accidents are one of the leading causes of death globally and mainly occur in the age group of 15 to 49 years. A total number of 4,61,312 road accidents have been reported by States and Union Territories (UTs) during the calendar year 2023, claiming 1,68,491 lives and causing injuries to 4,43,366 persons.
Bengaluru sadly recorded a 10-year high in fatal accidents, with 5,004 in 2023. 70% of these incidents involved two-wheelers, with issues such as non-usage or improper use of helmets.
NBI in its effort to promote road safety, initiated training sessions for two-wheeler drivers and distribution of helmets to participants at NGOs, RTO, Vocational Training Centre and Colleges since 2023. The objective is to encourage the use of helmets while riding two-wheelers.
The program is being supported by Total Energies (TE) a major energy player operating in India since 1993. TE with an aspiration to be recognized as a benchmark for safety in the industry, which is reflective of safety as not just a priority but also a core value aid the program as part of their CSR initiative.
United Way Mumbai, with its NGO partners, Need Base India and Saath Charitable Trust, implements the program in collaboration with the local regional transport offices, colleges, and community-based organizations.
Impact
A total of 176 sessions were conducted during 2023 which benefited 6265 two wheeler riders. The sessions helped the participants in gaining knowledge and understanding of traffic rules and situations. It also helped in strengthening and/or changing attitudes and intrinsic motivations towards risk awareness, personal safety and the safety of other road users in order to contribute towards a safety-minded culture.
TWO WHEELS, ONE LIFE
NBI is committed to improving safety in Bengaluru. Another project, “Two Wheels, One Life,” is underway. This community impact initiative is in collaboration with United Way Mumbai. ALD Automotive supports it under the United for Road Safety initiative. The Road Safety Education Training Program (RSETP) drives this effort. The goal: make Indian roads safer. The focus: education, advocacy, enforcement, and better post-crash care.
The project with the support of Regional transport offices conducts sessions for safe riding and driving for drivers of two wheelers and four wheelers license applicants at RTO’s as well as college students holding driving license.
With these two projects, NBI will continue to endeavor to contribute efforts for educating individuals to enable them to travel freely without encountering injury or death.
Impact
This project impacted 3578 license applicants at the RTO and 228 students of colleges.
